A L'Oréal Budoár integrált social media stratégiája ezüst díjat nyert a Social Media Best Practice versenyen, melyet a Kreatív rendezett és írt ki.
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We worked out an integrated strategy for L’Oréal Paris that infused social traits into the heart of the brand: friendly, accessible, good listener and agile. We developed a new offline and online space called ‘L’Oréal Budoir” where women can engage with the brand in creative and highly interactive ways. On Facebook we put together a team of beauty advisors who are available for chat and Q&A every week on various beauty topics. Offline, L’Oréal Budoir is an ongoing series of events at upscale venues around town where women can meet our advisors and enjoy beauty transformations. Professional quality photographs are taken at the events that can be later accessed exclusively on Facebook. We also aid the social enhancement of the brand through creative and fun applications built for Facebook and mobile.
Results: L’Oréal Paris Hungary has become to no.1 cosmetics brand on Facebook in just six months. We won a silver medal in the highly coveted "Social Media Best Practice" competition organized by Kreativ magazine in the most competitive "Integrated Category". We successfully engage over 60.000 women every day and our strategy is about to go regional in 2012.
